comScore Releases May 2009 U.S. Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In May 2009, Americans conducted 14.3 billion core searches.

The press release below is also available at: http://www.comscore.com/Press_Events/Press_Releases/2009/6/comScore_Releases_May_2009_U.S._Search_Engine_Rankings

Bing Off to a Good Start in First Week of Search Activity, According to comScore

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a preliminary study of the performance of Bing, Microsoft’s new search engine, during the first week of its public launch. The results of the analysis show a substantial improvement in Microsoft’s position in the search market in the days following Bing’s introduction.

The press release below is also available at: http://www.comscore.com/Press_Events/Press_Releases/2009/6/Bing_Off_to_a_Good_Start_in_First_Week_of_Search_Activity_According_to_comScore

Americans Viewed a Record 16.8 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube

comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released April 2009 data from the comScore Video Metrix service, showing that U.S. Internet users viewed 16.8 billion online videos during the month, representing an increase of 16 percent versus March. A significant increase in video viewing at YouTube during April contributed to the month’s sizeable gains.

The press release below is also available at: http://www.comscore.com/Press_Events/Press_Releases/2009/6/Americans_Viewed_a_Record_16.8_Billion_Videos_Online_in_April

comScore Announces Media Metrix 360: The Next Generation of Global Digital Audience Measurement

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of Media Metrix 360, a ‘panel-centric hybrid’ solution to digital audience measurement. The new approach combines person-level measurement from comScore’s proprietary 2 million person global panel with Web site server metrics in order to account for 100 percent of a Web site’s audience. The new service will reconcile traffic metrics reported from client server-side and ad server data, with fully consistent, hybrid audience measures that can be used for improved planning of online media campaigns, and for evaluating the delivery of those campaigns at an unprecedented level of audience completeness and granularity.

The press release below is also available at: http://www.comscore.com/Press_Events/Press_Releases/2009/5/comScore_Announced_Media_Metrix_360

comScore Releases April 2009 U.S. Ranking of Top 25 Ad NetworkscomScore Releases April 2009 U.S. Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today reported the top 25 ad networks based on their reach among U.S. Internet users in April 2009. The ranking showed that AOL’s Platform-A remains the top ad network, reaching nearly 176.5 million U.S. Internet users, or 91.5 percent of the total audience, followed by Yahoo! Network (167.1 million) and Google Ad Network (164.5 million). New ad network FOX Audience Network ranked sixth, reaching 149.2 million people. Several ad networks in the top 25 achieved double-digit growth during the past year, led by Turn Inc. (up 121 percent), CPX Interactive (up 88 percent) and 24/7 Real Media (up 48 percent).

The press release below is also available at: http://www.comscore.com/Press_Events/Press_Releases/2009/5/Top_25_US_Ad_Networks

comScore Media Metrix Ranks Top 50 U.S. Web Properties for April 2009

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In April 2009, Americans conducted 14.8 billion core searches, a 3-percent gain versus March.

The press release below is also available at: http://www.comscore.com/Press_Events/Press_Releases/2009/5/comScore_Releases_April_2009_U.S._Search_Engine_Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for April 2009 based on data from the comScore Media Metrix service. April saw Americans turn to the Web for the latest information related to the swine flu, causing traffic to soar at CDC.gov. The month also saw visitation to social networking sites reach record numbers, driven by growth at Twitter.com and Facebook.com, as well as an increase in visitation to real estate and home-related sites as the spring season prompted many Americans to consider home improvements. The tax category also experienced strong growth as procrastinating Americans tried to beat the April 15 deadline.

The press release below is also available at: http://www.comscore.com/Press_Events/Press_Releases/2009/5/Social_Networking_Category_Has_Record_Month_Led_by_Gains_at_Twitter_and_Facebook

Yahoo! Sites Ranks as Top Display Ad Publisher in March with 43 Billion U.S. Ad Views

comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released March 2009 data from the comScore Ad Metrix service, showing that Yahoo! Sites ranked as the top display ad publisher and AT&T ranked as the top display advertiser.

The press release below is also available at: http://www.comscore.com/Press_Events/Press_Releases/2009/5/Yahoo!_Ranks_Top_Display_Ad_Publisher

500,000 Americans Search for Swine Flu in Week Ending April 26Hulu Continues Ascent in U.S. Online Video Market, Breaking Into Top 3 Properties by Videos Viewed for First Time in March

comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of U.S. consumer search activity related to the recent swine flu outbreak based on data from the comScore Marketer search intelligence service. The data revealed that 501,000 people conducted 929,000 searches related to the swine flu during the week ending April 26, 2009, representing a nearly twenty-fold increase versus the previous week for both metrics.

The press release below is also available at: http://www.comscore.com/press/release.asp?press=2806

omScore (NASDAQ: SCOR), a leader in measuring the digital world, today released March 2009 data from the comScore Video Metrix service, showing that U.S. Internet users viewed 14.5 billion online videos during the month, representing an increase of 11 percent versus February.
The press release below is also available at: http://www.comscore.com/press/release.asp?press=2794

 

comScore Study Highlights Rapid Emergence of Vertical Ad Networks for Reaching Engaged, Targeted Audiences.

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today released the results of a study of vertical ad networks, which target ads to specific audiences online according to demographic or category content. Vertical ad networks include entities such as Adify Media, Federated Media, Glam Media and Travel Ad Network, among numerous others. The study showed that the collective reach of vertical ad networks tracked by comScore has increased substantially in the past year, from 21.5 percent of the total U.S. Internet audience in March 2008 to 57.1 percent in March 2009.

The press release below is also available at: http://www.comscore.com/press/release.asp?press=2790

comScore Media Metrix Ranks Top 50 U.S. Web Properties for March 2009

 

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for March 2009 based on data from the comScore Media Metrix service. Americans turned to the Web to plan spring and summer travel, and to manage their personal finances during the economic downturn. The month also saw the recent obsession with “tweeting” gain steam, as Twitter.com more than doubled its visitor base, ranking as the top-gaining property for the month.

The press release below is also available at: http://www.comscore.com/press/release.asp?press=2788

U.S. Hispanic Internet Audience Growth Outpaces Total U.S. Online Population by 50 Percent

 

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on the U.S. Hispanic Internet market, finding that the Hispanic online population reached a record 20.3 million visitors in February 2009, representing 11 percent of the total U.S. online market. During the past year, the growth of the U.S Hispanic Internet audience outpaced that of the total U.S. online population in terms of number of visitors, time spent and pages consumed, as Hispanic online adoption and engagement accelerated.

The press release below is also available at: http://www.comscore.com/press/release.asp?press=2783 

 

comScore Releases March 2009 U.S. Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In March 2009, Americans conducted 14.3 billion core searches, a 9-percent gain versus February.

The press release below is also available at: http://www.comscore.com/press/release.asp?press=2775 

 

 

 

 

Singapore Internet Users Spend Half of Online Time on Social and Entertainment Sites

 comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its first overview of Web usage in Singapore. The report includes a ranking of the most engaging and visited Internet site categories and properties, based on the comScore World Metrix service, and the top search properties, based on the comScore qSearch service. In February 2009, more than 2.5 million people in Singapore age 15 and older accessed the Internet from home and work locations, consuming an average of 1,785 pages of content and accessing the Internet an average of 21 hours per person.

The press release below is also available at: http://www.comscore.com/press/release.asp?press=2760

 

 

 

Auto Manufacturers Continue to Advertise SUVs Online over More Fuel-Efficient Models, according to comScore Ad Metrix

Number of Hulu Video Viewers Increases 42 percent in February, according to comScore Video Metrix

 

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study of online automotive advertising, based on data from the comScore Ad Metrix service, including the debut release of data from comScore’s new product-level dictionary. 
 
The press release below is also available at: http://www.comscore.com/press/release.asp?press=2758

comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released February 2009 data from the comScore Video Metrix service showing that U.S. Internet users viewed 13.1 billion online videos during the month of February, representing a decline of 12-percent versus January due mainly to the month of February having three fewer days. YouTube.com comprised the largest share within the U.S. market, accounting for 41 percent of online videos viewed and just under 100 million unique viewers.  
 
The press release below is also available at: http://www.comscore.com/press/release.asp?press=2756

 

 

comScore Media Metrix Ranks Top 50 U.S. Web Properties for February 2009

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for February 2009 based on data from the comScore Media Metrix service. February represented a softer month for total Web activity due to having fewer days, with only a handful of site categories achieving gains versus January. Among the gaining categories were Flowers/Gifts/Greetings and E-cards, which benefited from Valentine’s Day, and travel and tax preparation sites, which also saw seasonal increases.

The press release below is also available at: http://www.comscore.com/press/release.asp?press=2755 

YouTube Surpasses 100 Million U.S. Viewers for the First Time

 

 

 

 

 

 

 

 

 

 

Americans’ Online Search Behavior Points to Significant Increase in Personal Financial Turmoil  

 

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an analysis of changes in Americans’ searching behavior resulting from the economic downturn, based on December 2008 data from comScore Marketer, a search intelligence tool.

The press release below is also available at: http://www.comscore.com/press/release.asp?press=2732

comScore Media Metrix Ranks Top 50 U.S. Web Properties for January 2009

 

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for January 2009 based on data from the comScore Media Metrix service. The Tax category led as the top-gaining category as January marked the beginning of tax season, while Job Search, Government and travel-related sites also witnessed strong gains. The press release below is also available at: http://www.comscore.com/press/release.asp?press=2730

 

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported its tracking of holiday season retail e-commerce spending for the first 49 days of the November – December 2008 holiday season. For the holiday season through December 19, $24.03 billion has been spent online, down 1 percent versus the corresponding days last year. The most recent week of the season has seen several strong online spending days, including Monday, December 15 with $859 million in spending to rank as the second heaviest day of the season, behind Tuesday December 9 when $887 million was spent.
The press release below is also available at: http://www.comscore.com/press/release.asp?press=2653

today reported its tracking of holiday season retail e-commerce spending for the first 51 days of the November – December 2008 holiday season. For the holiday season through December 21, $24.71 billion has been spent online, down one percent versus the corresponding shopping days last year.

The press release below is also available at: http://www.comscore.com/press/release.asp?press=2656

The study compared comScore e-commerce data to overall (online and offline) consumer spending data published by MasterCard Advisors’ SpendingPulse Unit for the period of Nov. 1 – Dec. 24 vs. year ago. SpendingPulse is an information service provided by MasterCard Advisors, a subsidiary of MasterCard Worldwide. A macro-economic indicator, SpendingPulse reports on national retail and service sales and is based on aggregate sales activity in the MasterCard payments network, coupled with estimates for all other payment forms, including cash and check.

The press release below is also available at: http://www.comscore.com/press/release.asp?press=2659

Americans View 34 Percent More Online Videos in November 2008 Compared To Year Ago

comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released November 2008 data from the comScore Video Metrix service showing that U.S. Internet users viewed 12.7 billion online videos during the month, representing an increase of 34 percent versus year ago.

The press release below is also available at: http://www.comscore.com/press/release.asp?press=2660

comScore Media Metrix Ranks Top 50 U.S. Web Properties for December 2008

consumer activity at the top online properties for December 2008 based on data from the comScore Media Metrix service. The holiday shopping season drove increased traffic to retail sites as consumers browsed merchandise and sought deals online. Shipping and Weather sites also saw gains as Americans eagerly anticipated the arrival of their packages and holiday guests.

The press release below is also available at: http://www.comscore.com/press/release.asp?press=2685

Job Search Ranks as Fastest Growing U.S. Online Category in 2008

The category has seen the number of visitors grow 51 percent to 18.8 million visitors, as layoffs mount and millions of Americans find themselves seeking new job opportunities. The final months of the year, which typically experience seasonal softness in job searching behavior due to the holidays, were instead some of the most heavily trafficked months of 2008.

The press release below is also available at: http://www.comscore.com/press/release.asp?press=2695

Global Internet Audience Surpasses 1 Billion Visitors, According to comScore

comScorereported that the total global Internet audience (age 15 and older from home and work computers) has surpassed 1 billion visitors in December 2008, based on data from the comScore World Metrix audience measurement service. Please let me know if you require any further information, or would like to speak with an analyst.

For an online version please visit our website: http://www.comscore.com/press/release.asp?press=2696

comScore Selected as the Most Preferred Online Audience Measurement Service by Over 50 Percent Of Respondents in William Blair Survey

comScoreannounced that it was rated as the preferred audience measurement service by 50.4 percent of respondents to the William Blair & Company 6th semiannual survey of the members of the Chicago Interactive Marketing Association (CIMA). The results for comScore extends its lead versus its nearest competitor to 25 share points and represent a 5-percentage point gain from the mid-2008 survey.

The press release below is also available at: http://www.comscore.com/press/release.asp?press=2702

Live Coverage of Presidential Inauguration Drives Significant Incremental Viewership at MSNBC, CNN and FoxNews Web Sites

comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of U.S. video streaming activity on Inauguration Day (Tuesday January 20, 2009), based on the comScore Video Metrix video measurement service. The data for Inauguration Day were compared to the Tuesday from the week prior (January 13, 2009) to serve as a baseline comparison for a typical Tuesday.

Game On! Online Gaming Surges as Gamers Seek Out Free Alternatives in Tight Economy
The press release below is also available at: http://www.comscore.com/press/release.asp?press=2705

comScoretoday released an analysis of Americans’ usage of online gaming sites, which showed that the category has grown 27 percent during the past year to 86 million visitors in December 2008, while the total time spent playing online games has jumped 42 percent. Americans’ total share of Internet time spent playing online games grew from 3.7 percent in December 2007 to 4.9 percent in December 2008.

The press release below is also available at: http://www.comscore.com/press/release.asp?press=2706

The comScore 2008 Digital Year in Review Report Highlights Key U.S. Digital Marketing Trends of the Past Year

comScoretoday released a new report, The comScore 2008 Digital Year in Review, which recaps key trends in U.S. digital marketing for the year. The comprehensive report highlights the key trends in several areas of digital marketing, including e-commerce, top-growing sites and site categories, search, online video, online advertising and mobile, and how digital marketers can capitalize on these trends in 2009.
To download a free copy of The comScore 2008 Digital Year in Review report,

please visit: http://www.comscore.com/2008-digital-review/

U.S. Online Video Viewing Surges 13 Percent in Record-Setting December

comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released December 2008 data from the comScore Video Metrix service showing that U.S. Internet users viewed a record 14.3 billion online videos during the month, representing an increase of 13 percent versus the previous month. YouTube led the growth charge, accounting for 49 percent of the incremental gain in videos viewed versus November.
The press release below is also available at: http://www.comscore.com/press/release.asp?press=2714

Doritos Registers Highest Brand Improvement Score in comScore’s 2009 Super Bowl Survey

comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of its annual Super Bowl surveys, one conducted prior to the game (1,003 U.S. Internet users surveyed on Jan. 26-27, 2009) and one conducted after the game (1,042 U.S. Internet users surveyed on Feb. 3-4, 2009), to understand people’s expected and actual behaviors on game day, as well as their attitudes with respect to the Super Bowl advertisements.

The press release below is also available at: http://www.comscore.com/press/release.asp?press=2716

comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released January 2009 data from the comScore Video Metrix service showing that U.S. Internet users viewed 14.8 billion online videos during the month, representing an increase of 4 percent versus December 2008. YouTube led the growth charge, accounting for 91 percent of the incremental gain in the number of videos viewed versus December, as it surpassed 100 million viewers for the first time.

 

The press release below is also available at:

http://www.comscore.com/press/release.asp?press=2741